Appointment Conversion Rate
The percentage of patient inquiries (calls, web forms, walk-ins) that result in scheduled appointments.
What Does This Mean?
Appointment conversion rate measures how effectively a practice turns interest into booked visits. A typical conversion rate ranges from 40-70%, meaning many inquiries never become appointments. Common reasons for lost conversions include unanswered calls, long hold times, scheduling complexity, and poor phone handling. Improving conversion directly increases revenue without additional marketing spend.
Examples
- Of 100 calls, 60 result in scheduled appointments (60% conversion)
- A new patient calls and books their first exam
- Converting a web inquiry into a confirmed visit
mybcat Solutions
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