Patient Retention
The ability of a healthcare practice to keep existing patients returning for ongoing care rather than losing them to competitors or inaction.
What Does This Mean?
Patient retention is often more cost-effective than acquisition, as returning patients require less marketing spend and tend to have higher lifetime values. Key factors include care quality, patient experience, appointment availability, and proactive recall programs. Practices with strong retention rates typically have systematic recall processes and excellent communication.
Examples
- Patients returning for annual eye exams year after year
- Following up with patients due for hygiene appointments
- Maintaining relationships with patients between visits
mybcat Solutions
Learn how mybcat addresses patient retention:
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