MyBCATMy Business Care Team Multi-practice growth research
What drives optometry practice growth
A study of 19 independent practices and 64 public data points. Growth follows the market more than the practice.
Research slides
Use the previous and next buttons, arrow keys, or swipe to move between slides.
- Growers sit in older markets with more Medicare and Medicaid patients.
- Reviews and web authority track growth. Hours, booking, and site speed do not.
- Every finding is a lead, not proof.
Source: ODs on Finance revenue poll (Oct 2026) plus public data, MyBCAT analysis; directional, n=19 (13 Up / 6 not-Up).
For members: ODs on Finance · iDoc · MyBCAT for optometry · MyBCAT home
Read the slide text
-
Slide 1: 27 practices profiled; 19 form the comparison set
27 practices profiled from one poll. 21 answered: 14 Up, 4 mixed or neutral, 3 Down; 6 only commented. 19 independents are used for correlations (13 Up / 6 not-Up). One low-match and one corporate/retail practice are excluded.
-
Slide 2: Growers sit in older markets with more Medicare and Medicaid patients.
Market first: median catchment age (+0.63) and insurance mix (employer or individual-plan share, −0.68). Practice second: web domain rating (+0.57), a myopia-control page (+0.51), and reviews vs local peers (+0.51). Leads, not proof.
-
Slide 3: With the market held fixed, web authority and myopia care still track growth
Domain rating rises to +0.63 and myopia care to +0.56 with both market factors held. Medicare and age 65+ fall to +0.18 and +0.13; competitive pressure (CPI) falls from −0.48 to −0.10.
-
Slide 4: Hours, online booking, site speed, and dry-eye care are noise at n=19
Evening / Saturday hours +0.38 / −0.12, online booking +0.26, dry-eye care +0.21, Google Book button +0.18, site speed −0.12. Test these as measured pilots, not growth promises.